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Website Statistical Analysis and Reporting. The Web is, without a doubt, the most measurable
medium. Web analysis is the same basic concepts as Marketing 101 - audience segmentation, cost per thousand people reached, etc.You can obtain critical insight into your visitors' interactions with your website,
measure campaign performance, evaluate the effectiveness of the site's navigation and content and more. OTMS uses two major levels of insight in web analysis:
Web Traffic Reporting tells the basic activity information, such as how many visitors, sessions and page views the site is receiving.
Web Visitor Behavior Analysis delivers more insight into multiple dimensions of visitor activity and behavior, such as conversion success by marketing campaign, so you can see where your quality visitors are
coming from.
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